From James Duthie's Ellen-inspired selfie to its very own house band - and 10 hours of hockey talk in between - TRADECENTRE '14 had something for everyone. On one of the most important days on the hockey calendar, Canadians overwhelmingly made TSN their undisputed #1 choice for multi-platform coverage of NHL Trade Deadline Day.
Overnight data from BBM Canada confirms that:
- An average audience of 243,000 viewers watched TRADECENTRE '14 over 10 hours, making it the most-watched NHL Trade Deadline Day show on Canadian television and marking an increase of 30 per cent compared to last year
- The average audience for TRADECENTRE '14 was four times the audience delivered by TSN's only other competitor on NHL Trade Deadline Day (243,000 vs. 63,000)
- More than three million unique viewers tuned in at some point to TRADECENTRE '14 and its recap show at 5 p.m. ET
- Audience levels peaked at 483,000 viewers just after 3 p.m. ET when the trade deadline hit
TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to fans since 2000.
Hockey fans also consistently visited TSN Digital platforms throughout the day:
- TSN Digital platforms garnered a record 1.14 million video views throughout NHL Trade Deadline Day, marking a 41 per cent increase compared to last year
- The brand new TSN Hockey app for iPhone and iPad both rank as the #1 downloaded free sports app
And once again, #TradeCentre drove the conversation on Twitter and Facebook throughout NHL Trade Deadline Day:
- TRADECENTRE-related content generated more than 5 million impressions on TSN's Facebook page
- The TSN-branded hashtag remained among the top trends in Canada throughout the day
- #TradeCentre was referenced more than 85,000 times and used across the league - including the odd mascot (thanks, Bailey!)
- Hockey Insider Bob McKenzie, the most-followed media personality in Canada, was retweeted more than 20,000 times yesterday
- Finally, the #TradeCentre selfie tweeted by TRADECENTRE '14 host James Duthie resonated with hockey fans across Twitter as it earned more than 28,000 retweets