Skate Canada announced Monday that Mark Halliday has been appointed as the Chief Marketing Officer. He begins his new duties this week ahead of the 2014 Canadian Tire National Skating Championships in Ottawa, Ontario.
A native of Montreal, Halliday was a global product manager for the Bauer/Nike Skate division in the 1990s and served as a Brand Manager for Cadbury Adams in the early 2000s.
He continued his career as Senior Product Manager for Rogers Cable where he managed premium TV products, including dealing with rights holders to negotiate programing. More recently Halliday worked for the CTV/Rogers 2010 Olympic Broadcast Consortium and helped create integrated multiplatform partnerships for Olympic broadcast sponsors creating digital, broadcast and promotional and general content programs. The last three years Halliday has been the Senior Director Marketing, Content & Pay Per View for UFC (Ultimate Fighting Championship).
"Mark brings a tremendously rich background to this newly created position," said Dan Thompson, Skate Canada's CEO in a statement.
"He is a seasoned marketer with a passion for athletes, competition and sport, and knows how to build a brand as well as a having a keen understanding of the multiple media platforms that is today's marketing reality."
Halliday will be based in Toronto and will spend his first week learning firsthand about Skate Canada at the 100th anniversary of the Canadian Tire National Skating Championships.