Things are rapidly heating up this summer on the race track, as NASCAR Canada today announced a brand-new official partnership with Pinty's Delicious Foods – making the Canadian poultry company the Official Wingman of NASCAR in Canada for the next three years.
As part of its partnership with NASCAR Canada, Pinty's Delicious Foods is featured prominently as a sponsor across all NASCAR properties in Canada, including the NASCAR SPRINT CUP SERIES, NASCAR NATIONWIDE SERIES and NASCAR CANADIAN TIRE SERIES presented by Mobil 1.
Pinty's Delicious Foods also delivers a sponsored NASCAR Race Report in SPORTSCENTRE on TSN every Friday leading into the weekend races throughout the NASCAR season.
"We love our wings at Pinty's just as much as we love our racing and partnership with NASCAR in Canada! NASCAR and Pinty's are the perfect partners; NASCAR is in the business of entertainment and Pinty's is in the business of 'eatertainment,'" said Tony Spiteri, Vice-President of Marketing, Pinty's Delicious Foods. "As official partner of NASCAR in Canada, our goal is to bring two great Canadian traditions together; sharing great wings and watching racing with the family and friends!"
In the NASCAR CANADIAN TIRE SERIES, Pinty's Delicious Foods sponsors the Official Wingman Award, which is presented to the crew chief of the team that best qualifies and finishes a race. The Pinty's brand also has a strong presence trackside at the remaining NASCAR CANADIAN TIRE SERIES races with giveaways and interactive displays, and will be title sponsor of the series' championship race at Kawartha Speedway on September 22.
"NASCAR Canada is very proud to welcome Pinty's Delicious Foods into the fold as the Official Wingman of NASCAR in Canada," said Randy Paul, Managing Director, NASCAR CANADA. "Pinty's Delicious Foods has a rich history of serving Canadians for nearly 70 years, and they are a perfect partner to help us enhance and grow the NASCAR brand in Canada."
"Having Pinty's Delicious Foods come aboard with NASCAR in Canada, and especially the NASCAR CANADIAN TIRE SERIES presented by Mobil 1, is tremendous," said Bob Duvall, Director, Weekly and Touring Business Development for NASCAR at its headquarters in Daytona Beach, FL. "The Wingman Award is an innovative way to invest in the sport and engage customers through NASCAR. We certainly look forward to a longstanding partnership with such a prestigious brand."
Featuring the country's top drivers, the NASCAR CANADIAN TIRE SERIES is Canada's only national racing series and runs across the country through September. Complete coverage of the 12-race season continues exclusively on TSN, TSN2, TSN Mobile TV and in French on RDS2.